Web site promotion and optimisation
Done correctly, web site promotion can produce a continual supply
of customers directly off your web site.
If your web site is nothing but a 'contact page' to visit IF a
customer happens to type it in from a letterhead then you have lost
a huge opportunity.
It is our experience that most people feel the web site to be the
last thing on their list of important jobs and yet this IS something
that you should pay as much attention to as traditional methods
of customer acquisition, such as direct mail and sales calls.
Think of it this way:
A potential customer who visits your site is there for a reason.
That reason is generally that they directly searched for a product,
service or information on the net and the result has been a link
to your site.
This then gives highly relevant visitors to your site, because
they have already 'qualified' their intention before visiting you
- i.e. they want your information, product or service or at least
have an interest in it.
'Create your website' allows you to add, edit and delete your site
at will so that you are able to show off your business services
and products to the best effects and keep them up-to-date - meaning
your site is more likely to turn those hard earned visitors into